Good web content contains both components. You provide the facts that inform; I’ll provide the stories that entertain. Together we’ll keep prospective clients from leaving your site and becoming someone else’s.
Take for example this vignette:
It’s near the end of another busy day. You’ve been forging ahead at full steam since 6:30 am. Why so early?
Because you’re not only are you the boss, you’re the owner. Now you’re living the dream of working for yourself, and it means that you arrive at the office an hour and a half early and leave an hour or two late.
Once again, everyone has gone home, the phones have stopped ringing, and the quiet that signifies it’s time to start writing those blog posts you’ve been putting off is here. Fifteen minutes later you’re still looking at a blank computer screen. It seems that with each post you write, the next one gets harder and harder to do.
You decide it’s time to consult one of those free blog post generator sites for some new concepts. You enter your general topic and a dozen ideas magically pop up for review. Topics like (these are not typos):
The five best gifts to motorcycle.
Ten things to make your boss more motorcycle.
Four things your coworkers want to motorcycle.
Do you see a pattern?
Then after sifting through all that, you’re still left with the same problems that you started with, creative inspiration, research, and writing. Oh yeah, and now it’s 7:18 p.m. and that last text message is from you know who wondering where you are.
Fortunately, your work day is almost over. One more email containing all the pertinent information sent to author L. Davyd Pollack and you’re out the door. 48 hours later you have a professionally written (first person) blog post that informs and entertains.
L. Davyd Pollack
Author/Writer/Creative Web Content
Post it like you mean it!
Cool Davyd. How do I get started?